Designer Corner- Jovani



In honor of the concluding prom season, I thought I would post about one of my favorite dress sites.  It might be related to the fact that the models posing in the clothes are breathtakingly beautiful, or it might be that the black-tie bedazzled masterpieces seem a bit impractical, but Jovani draws me in every time I take a peek at their website.  They keep an eye on the trends and incorporate them in cocktail and ball-gown masterpieces.  The dresses have parallels to Marchesa with their attention to detail, with use of color, and exotic fabric combinations. Most options are even too fancy for prom, as noted in the name of their labels “beyond evening” and “beyond prom,” filled with dresses for pageants and bridal parties.  The merchandize is expensive and their prices are omitted from the site, but it is worth it to feast your eyes by fishing through their online catalog.  Be warned though, as with every good designer there are some duds… in this case, sparkling duds. I advise you to avoid the ones that make you look like an ice skater, a seven layer cake, or a peacock. I know, kind of tempting.  If you find the perfect one though, maybe you’ll even be inspired to throw a glam party, complete with masquerade masks and high style dresses. Don’t forget my invitation :) For those of you who have an excuse to spend the money on one of the dresses, I have picked out a few of my favorites.  It was such a difficult task only choosing a few! Check out this website as well: Net Fashion Avenue. It is a Jovani retailer (and therefore has the prices and provides the opportunity to buy online).

One Shoulder Rosette

Deep Velvet Sea

Blue Mermaid

Black Tie Bow Tie

Flower Girl

*Picture from Jovani Prom Dresses 2012

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